Valassis' Proposed Acquisition of Advo Receives Regulatory Clearance

Share this article:

The Federal Trade Commission granted early termination of the waiting period required for the company to acquire direct mail company ADVO Inc.

In July, Livonia, MI-based Valassis said it would buy all outstanding shares of Windsor, CT-based ADVO  in a deal valued at about $1.3 billion, including about $125 million in ADVO debt that Valassis plans to refinance.

The deal is now subject to approval by ADVO's shareholders and other customary conditions before closing.

 

 

Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.

Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as ...

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.