January 14, 2008
Valassis, LA Times strengthen insert program
Valassis and The Los Angeles Times Media Group have strengthened their joint preprint insert distribution program, which currently reaches approximately 5 million households. The program will now include a Spanish-language publication, Hoy Fin de Semana, offering targeted reach of select Southern California Latino households. In addition, Los Angeles Newspaper Group's Daily Breeze, which serves the beach city communities of Manhattan Beach, Hermosa Beach, Redondo Beach and Torrance, as well as the Palos Verdes Peninsula, will join the program. The changes are set to take effect on February 1.