May 2013 Issue

Battle of the Brands

Breakfast at Tiffany's or the Red Carpet With Harry Winston?

Diary of a CMO

Subscribe
Archive

Subscribe

Archive	Login \| Register

Relevancy Becomes More Relevant to Emailers

Three Digital Lessons From the USGA

40 Under 40: 2013 Call For Entries Now Open!

October 08, 1999

Valassis Invests in Targeted Couponer

Valassis Communications Inc., Livonia, MI, yesterday made a strategic investment in Relationship Marketing Group Inc., Fairfield, CT, which uses data from frequent-shopper cards to provide customized coupons for retailers' direct marketing programs. The terms of the agreement were not disclosed. Valassis said the investment would give it access to 1,500 grocery retailers. In conjunction with the investment, Valassis named Suzanne E. Griffin vice president and general manager of its Customer Relationship Marketing Group, overseeing management of RMG.