Valassis Exceeds Earnings Expectations

Share this article:
Valassis, a marketing services company, said yesterday that its second-quarter 2004 earnings fell to $26.8 million from $27.5 million last year. Still, with earnings per share of 51 cents, the Livonia, MI, firm exceeded its guidance range of 44 to 50 cents.


Revenue for the quarter, which ended June 30, was $256.8 million, up 5.6 percent from $243.1 million in second-quarter 2003. The company also said it experienced growth in its freestanding insert business.


"We recognize this as an opportunity to refocus our efforts on a co-op FSI price improvement initiative," chairman/president/CEO Alan F. Schultz said in a statement. "We will begin implementing what we believe to be a low-risk approach to improving the pricing environment, while protecting our existing business."


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.