Valassis Exceeds Earnings Expectations

Share this article:
Valassis, a marketing services company, said yesterday that its second-quarter 2004 earnings fell to $26.8 million from $27.5 million last year. Still, with earnings per share of 51 cents, the Livonia, MI, firm exceeded its guidance range of 44 to 50 cents.


Revenue for the quarter, which ended June 30, was $256.8 million, up 5.6 percent from $243.1 million in second-quarter 2003. The company also said it experienced growth in its freestanding insert business.


"We recognize this as an opportunity to refocus our efforts on a co-op FSI price improvement initiative," chairman/president/CEO Alan F. Schultz said in a statement. "We will begin implementing what we believe to be a low-risk approach to improving the pricing environment, while protecting our existing business."


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.