Val-Pak Launches Back-to-School Computer Promotion

Share this article:
Val-Pak is scheduled to begin a promotion today in which it will give away personal computers and $1,000 shopping sprees in an effort to encourage consumers to open the company's co-op mail envelopes and visit its Web site.


The St. Petersburg, FL, company, a division of Cox Target Media Inc., said it would randomly insert 25 certificates for free personal computers among 50 million Val-Pak envelopes. The promotion, dubbed the "Cool Back-to-School Giveaway," also includes an online component in which consumers can visit www.valpak.com to register to win a $1,000 shopping spree at Mall.com. Twenty such shopping sprees will be awarded.


The computers will bear logos from Mattel brands Barbie and Hot Wheels. The logos of Barbie, Hot Wheels and Mall.com also will appear on the back of the Val-Pak envelopes.


Val-Pak said it would support the promotion with more than $900,000 in broadcast and cable TV advertising.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.