Val-Pak Launches $100 Instant Win Check Mailing
Sherry Peterson, director of marketing for Val-Pak, said that more than 60 percent of the checks were redeemed in the earlier campaign.
"We're expecting a bigger bang this time, just because there's more awareness, more exposure around it," she said. "We expect those numbers to go up even more."
The campaign also will receive local support from radio, TV and newspaper advertising.
The envelopes also will include a flyer touting a concurrent sweepstakes promotion on the company's Web site. Both promotions are scheduled to run through mid-December.