*Val-Pak in Coupon Agreements With News America, Catalina

Share this article:
Cooperative direct mailer Val-Pak yesterday said it sealed agreements with grocery coupon distributors News America Marketing and Catalina Marketing allowing Val-Pak to make its local-merchant coupons available through the Web sites of both companies. News America, New York, offers national grocery coupons through its SmartSource.com service and the planet U network, while Catalina, St. Petersburg, FL, offers national grocery coupons through its SuperMarkets Online ValuPage.


Both News America and Catalina also will offer Val-Pak coupons on their sites. Catalina will host a set of co-branded Web pages for Val-Pak, which will be its preferred provider of local merchant coupons.


Val-Pak, a division of Cox Target Media, Largo, FL, also offers its coupons through FreeShop.com, Yahoo and other Internet vehicles.


Merchants that advertise in the Val-Pak co-op envelopes receive free placement on www.valpak.com, which lists more than 30,000 local product and service offers. Consumers search the site by ZIP code to find coupons available in their area.
Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.