*Val-Pak in Coupon Agreements With News America, Catalina

Share this article:
Cooperative direct mailer Val-Pak yesterday said it sealed agreements with grocery coupon distributors News America Marketing and Catalina Marketing allowing Val-Pak to make its local-merchant coupons available through the Web sites of both companies. News America, New York, offers national grocery coupons through its SmartSource.com service and the planet U network, while Catalina, St. Petersburg, FL, offers national grocery coupons through its SuperMarkets Online ValuPage.


Both News America and Catalina also will offer Val-Pak coupons on their sites. Catalina will host a set of co-branded Web pages for Val-Pak, which will be its preferred provider of local merchant coupons.


Val-Pak, a division of Cox Target Media, Largo, FL, also offers its coupons through FreeShop.com, Yahoo and other Internet vehicles.


Merchants that advertise in the Val-Pak co-op envelopes receive free placement on www.valpak.com, which lists more than 30,000 local product and service offers. Consumers search the site by ZIP code to find coupons available in their area.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to ...

A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.