Val-Pak Debuts Web Sweeps

Share this article:
Val-Pak this week launched its first large-scale promotional effort to drive traffic to its online coupon site. The co-op mailing company, a division of Cox Direct, is touting a $10,000 sweepstakes contest that encourages visitors to explore the Web site (www.valpak.com) by requiring visitors to obtain the identification numbers of three different categories of coupons from different areas of the site. The contest is scheduled to run until July 16. The company sent out e-mails to its 36,000 registered users and registered the contest on several sweepstakes-oriented Web sites, including Sweepstakes Advantage (www.sweepsadvantage.com) and Galaxy Sweepstakes (www.galaxysweepstakes.com). Banner ads linking to the site will appear on the Yahoo search engine portal this week and on Alta Vista and GoTo.com next week. The contest also is being promoted via inserts in 69 million Val-Pak coupon mailings and through other off-line efforts.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.