V. Sattui Winery adds iPhone app to direct arsenal

Share this article:
V. Sattui Winery adds iPhone app to direct arsenal
V. Sattui Winery adds iPhone app to direct arsenal

V. Sattui Winery entered the mobile space on May 13 with an iPhone app that includes mobile push functionality, so the vineyard can send communications in-app to customers. Los Angeles-based app maker Mobile Roadie created the application.

The winery will use the app to distribute marketing messages to consumers through their mobile phones.

“It is another way to connect with our customers and tell them about our events and new releases, and it is the perfect application to promote our videos,” said Claudette Shatto, VP of marketing at V. Sattui Winery. The company also sends out monthly videos to their customers to promote new products. The first video for the app will appear May 18.

The app also integrates with the business' social media efforts on YouTube, Facebook and Twitter. It is the latest part of the winery's direct response marketing effort, which also includes e-commerce, e-mail and direct mail.

“Direct response is very important to our business because we don't sell our wines in restaurants or stores; we solely communicate through direct channels,” added Shatto.

The winery also plans to release an Android mobile app this summer. V. Sattui is also working with Mobile Roadie to optimize the app for mobile commerce. The app's next release will allow consumers to purchase wine and tickets for events.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Native Ads Unmasked!

Native Ads Unmasked!

A Google product engineer introduces a browser plug-in that outs native advertising.

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.