V. Sattui Winery adds iPhone app to direct arsenal

Share this article:
V. Sattui Winery adds iPhone app to direct arsenal
V. Sattui Winery adds iPhone app to direct arsenal

V. Sattui Winery entered the mobile space on May 13 with an iPhone app that includes mobile push functionality, so the vineyard can send communications in-app to customers. Los Angeles-based app maker Mobile Roadie created the application.

The winery will use the app to distribute marketing messages to consumers through their mobile phones.

“It is another way to connect with our customers and tell them about our events and new releases, and it is the perfect application to promote our videos,” said Claudette Shatto, VP of marketing at V. Sattui Winery. The company also sends out monthly videos to their customers to promote new products. The first video for the app will appear May 18.

The app also integrates with the business' social media efforts on YouTube, Facebook and Twitter. It is the latest part of the winery's direct response marketing effort, which also includes e-commerce, e-mail and direct mail.

“Direct response is very important to our business because we don't sell our wines in restaurants or stores; we solely communicate through direct channels,” added Shatto.

The winery also plans to release an Android mobile app this summer. V. Sattui is also working with Mobile Roadie to optimize the app for mobile commerce. The app's next release will allow consumers to purchase wine and tickets for events.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.