Utility Picks Exstream's Dialogue

Share this article:
Exstream Software Inc. announced yesterday that its Dialogue software was selected by Baltimore Gas and Electric Co. to help create 1.3 million personalized customer communications monthly.


BGE will implement Dialogue to build personalized documents that include targeted customer communications, data-driven charts and graphics and the use of color.


With Dialogue, BGE plans to reduce costs and maintain control regarding the creation of customer documents while being able to outsource production and delivery to its third-party service provider.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.