The head of the American Catalog Mailers Association discusses the effects of higher rates on mail volume, and suggests how mailers should get involved in postal reform.
The bad news? The 4.3% exigent rate increase is almost sure to endure. The good news? Mailers enlisted a stalwart defender of their cause on Capitol Hill.
When you're the chief marketing and sales officer at the U.S. Postal Service, your appointed rounds take you down some winding roads.
Direct mail marketers ultimately lost as Senators overwhelmingly agreed to push the Postal Reform bill to the full Senate.
Nagisa Manabe, CMO of the USPS, chats with Senior Editor Al Urbanski on the new reality at the Postal Service and what the future holds.
We asked the experts to share their postal-survival checklist.
The Postal Service can be saved without raising rates or cutting critical services.
Ron Stroman, Deputy Postmaster General of the USPS, maintains a firm belief that postal reform can be enacted by Congress in the coming months.
USPS business mail innovation chief Gary Reblin discusses promotions he has planned for 2014, as mailers talk about decreasing volumes in the face of an exigent rate increase.
The DPGM talks about the chances a 4.3% exigent rate increase will take effect, and what mailers can do to forestall it.
The USPS has problems. Direct mailers have questions. Who better, we reasoned, to answer them than the Postmaster General?
The fight for postal reform continues, and hope springs eternal.
The USPS introduces Picture Permit Imprint Indicia, allowing companies to include corporate images to IMb automation letters and postcards.
The USPS has been actively developing tools and incentives designed to better connect direct mail and digital channels.
15 mavericks, brands, and legislators that catalyzed the marketing industry over the past year.
A federal court denied the USPS's petition to review the PRC's claim that the former's discount for presorted mail is excessive.
When the USPS announced in February a plan to eliminate mail delivery on Saturday, mailers approved.
With revenues ticking up slightly, the Postmaster General and his CFO say reform could make the Postal Service profitable again.
Concerning the future of the USPS, one thing is abundantly clear: It is going to change, sooner rather than later, and in significant fashion.
Randy Miskanic argues that a postal inspector is the perfect guy to seize the market with the USPS's big gun: security.
GAO counters Donahoe's claim that the USPS doesn't need to follow the six-day provision.
USPS CFO and EVP Joseph Corbett laid out the harrowing financial stakes the agency faces now and in the coming years.
Stuck in a government holding pattern, the USPS could be forced to look to bulk mailers for salvation by raising rates, says a postal regulator.
10 ways to keep printed communications relevant to multichannel customers.
A survey released today by the USPS found that most Americans support the new mail delivery schedule.
On January 28 the USPS began requiring customers who use POSTNET barcodes to transition to new Intelligent Mail barcodes to retain their discounted pricing.
Just in case you missed any of the action, we've pulled together the top Direct Marketing News content of 2012 for you.
In 2013 the postal service will continue promotional initiatives designed both to entice marketers to integrate mobile technologies into their direct mail pieces.
Even as Congress dawdles and plays political football, privatization of the USPS gains little appeal.
Are mobile 2D barcodes the future of direct? Could be, says Gary Reblin of the USPS.
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