Is the USPS in need of its own geographically direct strategy?
The consumer packaged goods marketing veteran will call an end to her government service on May 22.
The Postal Service's chief regulator hopes for financial solvency for the troubled agency, stability of service for rate-payers, and co-operation among a new set of leaders in Washington to effect the changes that can achieve it.
Megan Brennan will make history in February by becoming the first woman to assume the office of Postmaster General.
Postmaster General Patrick Donahoe, who helped guide the agency through troubled times, will step down on February 1, 2015. COO Megan Brennan is named to replace him.
The co-author of the Postal Reform Act is gung-ho about passing the bill during the lame duck session.
Here's how crazy the pursuit of postal reform has gotten in recent months.
Your USPS primer—everything you need to know about what's happening with the Postal Service in DC right now. The future of direct mail depends on it.
Representatives Issa and Clay tell a hearing that postal innovation's fine—as long as it invigorates the Postal Service's bottom line.
Long-time Washington hand Joe Schick on why it's of the utmost importance for bulk mailers to bring their influence to bear in Washington.
A discounted rate for prospect mailings is something catalogers think is good for both them and the Postal Service—and the Postal Service's head of sales agrees.
John Callan's Postal Vision 2020 will convene the world's finest postal minds to explore future options for mail in America. Here, the delivery industry veteran gives his own views on what lies ahead.
The head of the American Catalog Mailers Association discusses the effects of higher rates on mail volume, and suggests how mailers should get involved in postal reform.
The bad news? The 4.3% exigent rate increase is almost sure to endure. The good news? Mailers enlisted a stalwart defender of their cause on Capitol Hill.
When you're the chief marketing and sales officer at the U.S. Postal Service, your appointed rounds take you down some winding roads.
Direct mail marketers ultimately lost as Senators overwhelmingly agreed to push the Postal Reform bill to the full Senate.
Nagisa Manabe, CMO of the USPS, chats with Senior Editor Al Urbanski on the new reality at the Postal Service and what the future holds.
We asked the experts to share their postal-survival checklist.
The Postal Service can be saved without raising rates or cutting critical services.
Ron Stroman, Deputy Postmaster General of the USPS, maintains a firm belief that postal reform can be enacted by Congress in the coming months.
USPS business mail innovation chief Gary Reblin discusses promotions he has planned for 2014, as mailers talk about decreasing volumes in the face of an exigent rate increase.
The DPGM talks about the chances a 4.3% exigent rate increase will take effect, and what mailers can do to forestall it.
The USPS has problems. Direct mailers have questions. Who better, we reasoned, to answer them than the Postmaster General?
The fight for postal reform continues, and hope springs eternal.
The USPS introduces Picture Permit Imprint Indicia, allowing companies to include corporate images to IMb automation letters and postcards.
The USPS has been actively developing tools and incentives designed to better connect direct mail and digital channels.
15 mavericks, brands, and legislators that catalyzed the marketing industry over the past year.
A federal court denied the USPS's petition to review the PRC's claim that the former's discount for presorted mail is excessive.
When the USPS announced in February a plan to eliminate mail delivery on Saturday, mailers approved.
With revenues ticking up slightly, the Postmaster General and his CFO say reform could make the Postal Service profitable again.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...