The Postal Service can be saved without raising rates or cutting critical services.
Ron Stroman, Deputy Postmaster General of the USPS, maintains a firm belief that postal reform can be enacted by Congress in the coming months.
USPS business mail innovation chief Gary Reblin discusses promotions he has planned for 2014, as mailers talk about decreasing volumes in the face of an exigent rate increase.
The DPGM talks about the chances a 4.3% exigent rate increase will take effect, and what mailers can do to forestall it.
The USPS has problems. Direct mailers have questions. Who better, we reasoned, to answer them than the Postmaster General?
The fight for postal reform continues, and hope springs eternal.
The USPS introduces Picture Permit Imprint Indicia, allowing companies to include corporate images to IMb automation letters and postcards.
The USPS has been actively developing tools and incentives designed to better connect direct mail and digital channels.
15 mavericks, brands, and legislators that catalyzed the marketing industry over the past year.
A federal court denied the USPS's petition to review the PRC's claim that the former's discount for presorted mail is excessive.
When the USPS announced in February a plan to eliminate mail delivery on Saturday, mailers approved.
With revenues ticking up slightly, the Postmaster General and his CFO say reform could make the Postal Service profitable again.
Concerning the future of the USPS, one thing is abundantly clear: It is going to change, sooner rather than later, and in significant fashion.
Randy Miskanic argues that a postal inspector is the perfect guy to seize the market with the USPS's big gun: security.
GAO counters Donahoe's claim that the USPS doesn't need to follow the six-day provision.
USPS CFO and EVP Joseph Corbett laid out the harrowing financial stakes the agency faces now and in the coming years.
Stuck in a government holding pattern, the USPS could be forced to look to bulk mailers for salvation by raising rates, says a postal regulator.
10 ways to keep printed communications relevant to multichannel customers.
A survey released today by the USPS found that most Americans support the new mail delivery schedule.
On January 28 the USPS began requiring customers who use POSTNET barcodes to transition to new Intelligent Mail barcodes to retain their discounted pricing.
Just in case you missed any of the action, we've pulled together the top Direct Marketing News content of 2012 for you.
In 2013 the postal service will continue promotional initiatives designed both to entice marketers to integrate mobile technologies into their direct mail pieces.
Even as Congress dawdles and plays political football, privatization of the USPS gains little appeal.
Are mobile 2D barcodes the future of direct? Could be, says Gary Reblin of the USPS.
The PRC released Aug. 23 its advisory opinion on the USPS's plan, which allows the agency to begin implementing reduced hours of retail service at approximately 13,000 locations.
Newspapers are up in arms over the agreement the USPS filed with Valassis Communications, Inc., which aims to spawn $107 million in new revenue.
The U.S. Postal Service reported a third quarter net loss of $5.2 billion today, with $3.1 billion attributable to refunding retiree health benefits
USPS chief Patrick Donahoe set out his vision for the agency at the National Postal Forum in April.
The U.S. Postal Service has clarified the rules offering a free ounce for promo inserts to businesses mailing automated pre-sort First-Class Mail — and the industry should take advantage of the offer at once.
As the U.S. Postal Service (USPS) — which reported in February losses totaling more than $3 billion — struggles to stay solvent, it is using a number of promotions to try to keep shippers shipping.
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.