May 10, 2013
With revenues ticking up slightly, the Postmaster General and his CFO say reform could make the Postal Service profitable again.
May 01, 2013
Concerning the future of the USPS, one thing is abundantly clear: It is going to change, sooner rather than later, and in significant fashion.
April 24, 2013
Randy Miskanic argues that a postal inspector is the perfect guy to seize the market with the USPS's big gun: security.
March 21, 2013
GAO counters Donahoe's claim that the USPS doesn't need to follow the six-day provision.
March 18, 2013
USPS CFO and EVP Joseph Corbett laid out the harrowing financial stakes the agency faces now and in the coming years.
March 13, 2013
Stuck in a government holding pattern, the USPS could be forced to look to bulk mailers for salvation by raising rates, says a postal regulator.
March 01, 2013
10 ways to keep printed communications relevant to multichannel customers.
February 14, 2013
A survey released today by the USPS found that most Americans support the new mail delivery schedule.
February 01, 2013
On January 28 the USPS began requiring customers who use POSTNET barcodes to transition to new Intelligent Mail barcodes to retain their discounted pricing.
December 28, 2012
Just in case you missed any of the action, we've pulled together the top Direct Marketing News content of 2012 for you.
December 01, 2012
In 2013 the postal service will continue promotional initiatives designed both to entice marketers to integrate mobile technologies into their direct mail pieces.
October 01, 2012
Even as Congress dawdles and plays political football, privatization of the USPS gains little appeal.
September 01, 2012
Are mobile 2D barcodes the future of direct? Could be, says Gary Reblin of the USPS.
August 23, 2012
The PRC released Aug. 23 its advisory opinion on the USPS's plan, which allows the agency to begin implementing reduced hours of retail service at approximately 13,000 locations.
August 16, 2012
Newspapers are up in arms over the agreement the USPS filed with Valassis Communications, Inc., which aims to spawn $107 million in new revenue.
August 09, 2012
The U.S. Postal Service reported a third quarter net loss of $5.2 billion today, with $3.1 billion attributable to refunding retiree health benefits
May 01, 2012
USPS chief Patrick Donahoe set out his vision for the agency at the National Postal Forum in April.
April 01, 2012
The U.S. Postal Service has clarified the rules offering a free ounce for promo inserts to businesses mailing automated pre-sort First-Class Mail — and the industry should take advantage of the offer at once.
March 01, 2012
As the U.S. Postal Service (USPS) — which reported in February losses totaling more than $3 billion — struggles to stay solvent, it is using a number of promotions to try to keep shippers shipping.
The U.S. Postal Service (USPS) ended the first three months of its 2012 fiscal year with a net loss of $3.3 billion — and large losses are expected to continue until planned restructuring efforts have taken place, the agency said Feb. 9.
January 31, 2012
The U.S. Postal Service (USPS) is, for the second year, planning a summertime promotion for direct mailers that use two-dimensional barcodes, USPS VP of domestic products Gary Reblin told Direct Marketing News on Jan. 31.
In response to feedback from the mailing industry, businesses mailing automated or presort letters first-class can now mail letters weighing up to two ounces at the one-ounce postage rate, said U.S. Postal Service (USPS) spokesperson Patricia Licata on Jan. 26. The "2nd Ounce Free" initiative became effective this week.
January 20, 2012
The embattled U.S. Postal Service (USPS) is continuing its struggle to stay in the black, but the five-month moratorium on facilities closures may end more than a month before the Postal Regulatory Commission (PRC) releases an advisory opinion on its streamlining plans.
The U.S. Postal Service (USPS) has been granted permission by the Postal Regulatory Commission (PRC) to allow direct mailers to pay postage via credit rather than requiring prepayment, said PRC chairman Ruth Goldway on Jan. 6. The new rules went into effect Jan. 5.
January 01, 2012
The embattled U.S. Postal Service (USPS) faces a host of new challenges, several of which threaten to directly impact marketers. However, many who rely on direct mail say that in spite of the tumult, they'll wait and see how things pan out before altering marketing strategy.
January 01, 2012
A picture is worth a thousand words, but not every one of my observations is worth a full column. Or so my editors tell me. Most, however, are worth at least 140 characters. With that in mind, and to help ring in 2012, I proudly present my Twitter-ready views, insights, unsolicited tidbits of advice and meaningless random thoughts on the absurdities of modern marketing.
December 14, 2011
The U.S. Postal Service (USPS), in response to a request made by multiple U.S. senators, agreed to a five-month moratorium on closures of post offices and mail processing facilities on Dec. 13.
December 05, 2011
As part of a previously announced $3 billion cost-savings initiative, the U.S. Postal Service (USPS) is moving forward with plans to change delivery standards for first-class mail, the organization said on Dec. 5. The cuts would eliminate next-day delivery for first-class mail and periodicals.
The U.S. Postal Service (USPS) closed the 2011 fiscal year with a $5.1 billion net loss, the government agency said on Nov. 15. Last fiscal year USPS posted an $8.5 billion net loss, the largest loss in its history.
A postal reform bill was introduced in the U.S. Senate on Sept. 23, seeking to help the ailing U.S. Postal Service (USPS) with the establishment of two new control boards. One would oversee a kind of receivership for the USPS if it defaults on any of its government payments and the other is intended to prevent politics from influencing plans to reduce the USPS processing infrastructure.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
