USPS to release Intelligent Mail additions this month

Share this article:

Later this month, the US Postal Service will unveil additional capabilities for its Intelligent Mail service, which allows the agency to track pieces of mail from origin to destination.

The new functionality “will provide a measure of discount to big mailers who satisfy the criteria for full-service mailings,” said Ross Philo, CIO and SVP of the Postal Service, in an interview with InformationWeek.

He added that the agency will also soon release an iPhone application that uses the mobile device's GPS capabilities, and that the agency will promote its improved offerings.

“One of the areas that you'll see us do more of is to advertise post office capabilities in much of the way that you've seen with the flat-rate box campaign recently,” said Philo, who also noted that “many people aren't even aware that even now they can print out their own postal labels at home.”

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

What (Truly) Matters to Millennials

What (Truly) Matters to Millennials

A recent study reveals the things that millennials really care about—and what moves them to make a purchase.

The Long, Hard Road to Marketing Sophistication

The Long, Hard Road to Marketing Sophistication

If there are times when you feel like you're way behind on the customer journey, well, you probably are. But so is nearly everyone else.

What Top Marketers Read to Get Inspired

What Top Marketers Read to Get Inspired

DMN's 2014 40 Under 40 Award winners have a bevy of business books on their must-read lists.