USPS to release Intelligent Mail additions this month

Share this article:

Later this month, the US Postal Service will unveil additional capabilities for its Intelligent Mail service, which allows the agency to track pieces of mail from origin to destination.

The new functionality “will provide a measure of discount to big mailers who satisfy the criteria for full-service mailings,” said Ross Philo, CIO and SVP of the Postal Service, in an interview with InformationWeek.

He added that the agency will also soon release an iPhone application that uses the mobile device's GPS capabilities, and that the agency will promote its improved offerings.

“One of the areas that you'll see us do more of is to advertise post office capabilities in much of the way that you've seen with the flat-rate box campaign recently,” said Philo, who also noted that “many people aren't even aware that even now they can print out their own postal labels at home.”

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Finally, A Data Program for the People

Finally, A Data Program for the People

A British website seeks voters' help in striking clichés from the stump speeches of political candidates.

Four Brand Emails That Offer Tricks and Treats

Four Brand Emails That Offer Tricks and Treats

Happy Halloween from my inbox to yours.

Creative Marketing Is Good; Useful, Relevant Messages Are Better

Creative Marketing Is Good; Useful, Relevant Messages Are ...

The next wave of the digital evolution is pushing marketers toward hyper-relevance; but not everyone is catching on.