USPS to release Intelligent Mail additions this month

Later this month, the US Postal Service will unveil additional capabilities for its Intelligent Mail service, which allows the agency to track pieces of mail from origin to destination.

The new functionality “will provide a measure of discount to big mailers who satisfy the criteria for full-service mailings,” said Ross Philo, CIO and SVP of the Postal Service, in an interview with InformationWeek.

He added that the agency will also soon release an iPhone application that uses the mobile device's GPS capabilities, and that the agency will promote its improved offerings.

“One of the areas that you'll see us do more of is to advertise post office capabilities in much of the way that you've seen with the flat-rate box campaign recently,” said Philo, who also noted that “many people aren't even aware that even now they can print out their own postal labels at home.”

You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.