USPS Tests PhotoStamps

Share this article:
The U.S. Postal Service said yesterday that it authorized online stamp vendor Stamps.com, Santa Monica, CA, to market test PhotoStamps, a new PC Postage product that lets customers create postage with their own designs, images and photographs.


The USPS said the stamps could be used in many ways. Pictures of graduates could be placed on stamps for graduation announcements, or babies' photos could be used on stamps for birth announcements.


PhotoStamps debuts on envelopes and postcards July 28.


The picture postage label measures about 1.4-by-1.8 inches with unique serrations on one side.


The customer's digital picture fills the left two-thirds of the label. The indicia side contains the familiar Information-based Indicia barcode coated by an invisible florescence, a serial number, security features and the postage value.


Customers have a choice of border colors.


During the test phase, PhotoStamps will be offered in seven full-rate postage values for postcards as well as envelopes of different sizes, ranging from 23 cents to $3.85.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Mail

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

Delivered: Birthday Deals Mailers

Delivered: Birthday Deals Mailers

What's in our mailbox this month: Birthday Deals. See which ones are good deals—and which ones you shouldn't deal with.

USPS Commissions Brain Research on Direct Mail

USPS Commissions Brain Research on Direct Mail

The Office of the Inspector General seeks neuroscientists to investigate human responses to digital and physical media.

Direct Mail Remains Impactful

Direct Mail Remains Impactful

Even in this prolific digital age, direct mail proves to be a strong tool for marketers. Standard mail volume is growing at 3% and marketers will spend $45 billion on ...