USPS Tests PhotoStamps

Share this article:
The U.S. Postal Service said yesterday that it authorized online stamp vendor Stamps.com, Santa Monica, CA, to market test PhotoStamps, a new PC Postage product that lets customers create postage with their own designs, images and photographs.


The USPS said the stamps could be used in many ways. Pictures of graduates could be placed on stamps for graduation announcements, or babies' photos could be used on stamps for birth announcements.


PhotoStamps debuts on envelopes and postcards July 28.


The picture postage label measures about 1.4-by-1.8 inches with unique serrations on one side.


The customer's digital picture fills the left two-thirds of the label. The indicia side contains the familiar Information-based Indicia barcode coated by an invisible florescence, a serial number, security features and the postage value.


Customers have a choice of border colors.


During the test phase, PhotoStamps will be offered in seven full-rate postage values for postcards as well as envelopes of different sizes, ranging from 23 cents to $3.85.


Share this article:
close

Next Article in Direct Mail

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

Ricoh Strikes a Blow for Multichannel on a Small Scale

Ricoh Strikes a Blow for Multichannel on a ...

The company introduces a creative service to help print shops augment direct mail with email and pURL landing pages.

Delivered: Insurance Mailers

Delivered: Insurance Mailers

What's in our mailbox this month: Insurance mailers. See which ones cover all their bases—and which ones, not so much.

Marketing Challenge: Defending Direct

Marketing Challenge: Defending Direct

The new CEO wants to cut direct mail because of postal increases—even though DM is great for ROI. What would you do? Email your answers to ginger.conlon@dmnews.com by June 30 ...