USPS seeking comment on detached address labels

The US Postal Service is seeking public comment on a proposal that would require detached address labels (DALs) accompanying saturation mailings of periodicals or Standard Mail flats to be automation-compatible and barcoded.

The proposal was published in the Federal Register August 27.

The revised standards would require DALs accompanying these types of mailings to have a correct delivery point Postnet barcode or an Intelligent Mail barcode with an 11-digit routing code. The proposal would not apply to DALs with simplified addresses.

Existing mailing standards do not require DALs accompanying saturation mailings of periodicals and Standard Mail flats to be automation-compatible and barcoded unless advertising appears on the front.

Comments on the proposal are due to the USPS by September 26.

close

Next Article in Direct Mail

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

Delivered: Fitness Postcards

Delivered: Fitness Postcards

What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)

Data-Driven Marketing Gets Dramatics Results

Data-Driven Marketing Gets Dramatics Results

Everyman Theatre company incorporated data-driven strategies to optimize its direct mail marketing. Total ROI after one campaign? 552%.

Postal Board Shelves 5-Day Delivery

Postal Board Shelves 5-Day Delivery

Bulk mailers can now feel free to set their summer and fall delivery schedules, but worries fester over a looming rate increase.