USPS releases customer focused five-year plan

Share this article:

The US Postal Service has released a five-year plan that it says is focused on meeting customer needs.

Vision 2013 balances near-term priorities with long-term needs to adapt to changing customer needs, the agency said.

The plan states that “postal customers, and the mailing industry as a whole, are hard pressed by current economic conditions”, and that service improvements and cost reductions remain crucial.

“The customer is at the center of all our efforts,” said Postmaster General John Potter and board of governors chairman Alan Kessler, in a joint letter included in the report. “In this time of uncertainty, we see opportunity to build on a solid foundation. We will continue to invest in the Intelligent Mail barcode, flexible networks, the new Flats Sequencing System, and other initiatives that promise new gains in service, efficiency and customer value in the years ahead.”

Vision 2013 is available online at http://www.usps.com/strategicplanning/vision2013.htm.

Share this article:
close

Next Article in Direct Mail

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

Delivered: Food Delivery Mailers

Delivered: Food Delivery Mailers

What's in our mailbox this month: Food delivery mailers. Which one's the tastiest?

Tracking Direct Mail Response in a Digital World

Tracking Direct Mail Response in a Digital World

It's essential to understand how direct mail delivers website traffic and impact conversions.

Help Out the USPS—and Yourself—by Amping Up Your Direct Mail

Help Out the USPS—and Yourself—by Amping Up Your ...

Direct mail is far from obsolete, and investing in it could save the USPS.