USPS OKs two-way postage for reusable envelopes

Share this article:

The US Postal Service has approved the first two-way postage indicia for mailers using reusable envelopes.

EcoEnvelopes, a designer of reusable envelopes, was authorized by the USPS to make the envelopes, for which mailers using approved reusable envelopes can use one printed indicia - markings showing that postage has been paid - for both outgoing and reply postage on an envelope. 

EcoEnvelopes worked with the USPS in the testing and approval of this as a method to reduce costs by eliminating the need for a separate reply envelope, which reduces the impact on the environment, said the company.  National test mailings were conducted to assure the new indicia did not slow mail processing. 

The two-way postage indicia is available to companies and organizations using approved reusable envelopes along with a bulk rate permit using an Intelligent Mail Barcode.

Share this article:
close

Next Article in Direct Mail

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

Ricoh Strikes a Blow for Multichannel on a Small Scale

Ricoh Strikes a Blow for Multichannel on a ...

The company introduces a creative service to help print shops augment direct mail with email and pURL landing pages.

Delivered: Insurance Mailers

Delivered: Insurance Mailers

What's in our mailbox this month: Insurance mailers. See which ones cover all their bases—and which ones, not so much.

Marketing Challenge: Defending Direct

Marketing Challenge: Defending Direct

The new CEO wants to cut direct mail because of postal increases—even though DM is great for ROI. What would you do? Email your answers to ginger.conlon@dmnews.com by June 30 ...