USPS looks to change Move Update requirements

Share this article:

New proposed changes to the US Postal Service's Move Update program would require businesses to update their bulk-mailing lists every 95 days, instead of the current 185 days.

The proposed new standard, which pertains to Standard or First-Class Mail pieces, would take effect on November 23. It is intended to reduce costs and waste from undeliverable bulk mail 50% by 2010, the USPS said.


According to the USPS, an estimated 9.7 billion pieces of undeliverable-as-addressed (UAA) mail are received every year, costing around $2 billion to process.

Companies that fail to comply can be charged 7 cents for each piece of mail in a mailing. Previously, there were no fines for mailings that had a considerable amount of undeliverable mail.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

Ricoh Strikes a Blow for Multichannel on a Small Scale

Ricoh Strikes a Blow for Multichannel on a ...

The company introduces a creative service to help print shops augment direct mail with email and pURL landing pages.

Delivered: Insurance Mailers

Delivered: Insurance Mailers

What's in our mailbox this month: Insurance mailers. See which ones cover all their bases—and which ones, not so much.

Marketing Challenge: Defending Direct

Marketing Challenge: Defending Direct

The new CEO wants to cut direct mail because of postal increases—even though DM is great for ROI. What would you do? Email your answers to ginger.conlon@dmnews.com by June 30 ...