USPS Launches Small Business Marketing Council
The U.S. Postal Service launched a council yesterday to try to address the postal needs of the nation's 20 million small businesses. The Small Business Marketing Council will focus on developing the sector's ability to grow through the use of mail as a business and marketing vehicle.Anita Bizzotto, executive vice president and chief marketing officer at the USPS, will co-chair the council with Gene Del Polito, president of the Association for Postal Commerce.
Nine national organizations serving small business interests are among the council's founding members: National Small Business Foundation; Association of American Chamber of Commerce Executives; National Black Chamber of Commerce; U.S. Hispanic Chamber of Commerce; U.S. Pan Asian American Chamber of Commerce; National Association of Women Business Owners; National Restaurant Association; Association of Small Business Development Centers; and American Society of Association Executives.
The Association for Postal Commerce and the Direct Marketing Association also are members of the council.
Council activities may include seminars, workshops, trade show exhibits, publications and electronic media sponsored by its members. Small business market research conducted by the council also is planned.
