The US Postal Service published a new preparation option for automation letters in the Domestic Mail Manual today.
According to the USPS, mailers preparing automation First-Class Mail or Standard Mail letters no longer need to place overflow pieces in separate trays. Instead, they may be placed in the front or back of trays at the next sort level. However, overflow pieces need to be grouped by destination.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Everyman Theatre company incorporated data-driven strategies to optimize its direct mail marketing. Total ROI after one campaign? 552%.
Bulk mailers can now feel free to set their summer and fall delivery schedules, but worries fester over a looming rate increase.
