USPS Finishes First Phase of PARS Deployment

Share this article:
The first phase of the U.S. Postal Service's Postal Automated Redirection System deployment is complete, the agency said yesterday.


PARS uses enhanced automation equipment and recognition technology to identify and intercept undeliverable-as-addressed letters earlier in the sorting process and automatically redirect them to the correct addresses.


The USPS has said that 16.1 percent of the U.S. population moves annually, generating 43 million change-of-address forms. This translates into 2 billion pieces of mail that are forwarded in a highly, labor-intensive environment.


The first phase of the deployment involved installing scanning equipment at 87 computer forwarding system sites nationwide. The equipment is part of the Change of Address Forms Processing System, which replaces the mechanized terminals previously used to manually enter information.


"The cards can be read by an optical character reader," said Raj Kumar, USPS engineering program director. "The forms are all scanned and the images sent to one of four Remote Encoding Centers to be processed."


The next phase of PARS' deployment is scheduled to begin Aug. 29, continuing through August 2007 at 233 processing and distribution centers. Full deployment to the Phase I and II sites is estimated to save more than 5.5 million labor hours annually and save the USPS $1 million a day.


Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

Delivered: Coupon Mailers

Delivered: Coupon Mailers

What's in our mailbox this month: Coupons. See which ones are good deals—and which ones you shouldn't deal with.

Melissa Goes to Canada

Melissa Goes to Canada

Melissa Data adds Canadian change of address processing to its cloud-based NCOA service.

Delivered: University of Chicago Mailers

Delivered: University of Chicago Mailers

What's in our mailbox this month: University of Chicago mailers. See which ones make the grade—and which ones, not so much.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.