USPS extends Move Updates to include standard mail

Share this article:

The US Postal Service is extending its Move Update standards in the Mailing Standards of the United States Postal Service, Domestic Mail Manual from first class to standard mail.

The Move Update standards, which were first announced on May 23, give mailers ways to cut back the number of mail pieces that require forwarding or return by the periodic matching of a mailer's address records with customer-filed change-of-address orders.

Charles B. Hunt, customer program support specialist at the USPS, said that the reasoning behind the rules update is that the USPS is trying to reduce the UAA (unable to deliver as addressed) mail by 50 percent by 2010.

In addition, the Postal Service is cutting the time mailers have to make these changes from 185 days down to 95 days before a mailing goes out. This revised Move Update requirement will include all standard mail.

Move Update rules currently let first class mailers that update addresses through NCOALink and other USPS products automate mailings and have access to postal discounts.

The revised standards will take effect on Nov. 23, 2008, which gives mailers 18 months to prepare.

Share this article:
close

Next Article in Direct Mail

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

Ricoh Strikes a Blow for Multichannel on a Small Scale

Ricoh Strikes a Blow for Multichannel on a ...

The company introduces a creative service to help print shops augment direct mail with email and pURL landing pages.

Delivered: Insurance Mailers

Delivered: Insurance Mailers

What's in our mailbox this month: Insurance mailers. See which ones cover all their bases—and which ones, not so much.

Marketing Challenge: Defending Direct

Marketing Challenge: Defending Direct

The new CEO wants to cut direct mail because of postal increases—even though DM is great for ROI. What would you do? Email your answers to ginger.conlon@dmnews.com by June 30 ...