USPS direct mail site to focus on small businesses
The US Postal Service plans to redesign its direct mail Web site to make it more relevant to small business owners. According to research by ComScore, 84% of the visitors to the direct mail site are businesses, and 59% of those visitors are small businesses with 10 or fewer employees, said Carlton Shufflebarger, manager of direct mail for the USPS, at a workshop at the National Postal Forum in Anaheim, CA, today.
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