USPS: Credit Card, Identity Theft Ad Misleading

Share this article:
The U.S. Postal Service chastised an ad hoc group of financial service companies on misperceptions an ad they sponsored raises and asked it to accurately portray the security of the mail in future identity theft ads. The group, Your Credit Card Companies, A Partnership For Consumer Credit Information, placed full-page ads in recent Time, Newsweek, U.S. News and World Report and Business Week magazines showing an open mailbox labeled "Database" and the tagline "Most identity thieves don't gather their data from a computer." "We're not sure what the group decided to target us, but the information [in the ad] is incorrect, "George T. Hurst, brand manger of direct mail at the postal service, said yesterday. "We are working to correct the problem right now."


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

Ricoh Strikes a Blow for Multichannel on a Small Scale

Ricoh Strikes a Blow for Multichannel on a ...

The company introduces a creative service to help print shops augment direct mail with email and pURL landing pages.

Delivered: Insurance Mailers

Delivered: Insurance Mailers

What's in our mailbox this month: Insurance mailers. See which ones cover all their bases—and which ones, not so much.

Marketing Challenge: Defending Direct

Marketing Challenge: Defending Direct

The new CEO wants to cut direct mail because of postal increases—even though DM is great for ROI. What would you do? Email your answers to ginger.conlon@dmnews.com by June 30 ...