USPS conducting agency review

Share this article:

The US Postal Service is conducting a review of its marketing agencies, the government agency said on June 30. USPS spokesperson Patricia Licata said that the USPS is reviewing its strategy and creative, retail promotions, direct marketing and sales support, media planning and buying, and multicultural marketing for the African-American, Hispanic and Asian markets.

Licata declined to state how many agencies are participating in the review, when the review is expected to be completed or the scope of the business.

Draftfcb Chicago and Campbell Ewald Advertising are incumbents, Licata said. Draftfcb handles the USPS's retail and promotions business, and Campbell Ewald Advertising oversees its direct marketing and sales support.

Mark Bellissimo, managing director at Campbell Ewald Advertising, and a Draftfcb Chicago representative declined to comment on whether the agencies are participating in the review.

Adweek reported news of the review on June 30.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.