USPS Changes Sack Rules for Periodicals
The standards include two new types of sacks -- a three-digit carrier routes sack and a merged three-digit sack -- and a new minimum of 24 pieces for most other sacks. The rule is effective May 11.
The national paper of record makes it official: Despite digital alternatives, use of catalogs is on the rise.
Direct mail is far from dead, especially when it comes to customer lifetime value.
Hold the digital. Why direct mail accounts for a large portion of the pizza chain's marketing pie.