USPS Changes Merlin Rules

The U.S. Postal Service has changed the rules for its next round of Merlin implementation that takes effect Jan. 17.


Merlin, or Mail Evaluation Readability and Lookup Instrument, is used to validate address accuracy for mailers receiving automation rates. The USPS had said that it would allow a 1 percent tolerance for multiple instances of identical ZIP+4 codes and other address accuracy errors, but no tolerance for the incorrect use of ZIP+4 codes 0000 or 9999.


Last week, however, the agency changed the rule so that mailings with multiple instances of identical ZIP+4 codes or other errors will still receive automation rates. There will still be no tolerance if any piece has "0000" or an incorrectly assigned "9999."


Merlin will sample all mailings of letters or oversized envelopes that exceed 10,000 pieces and about one in six mailings of less than 10,000 pieces.


close

Next Article in Direct Mail

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

Delivered: Fitness Postcards

Delivered: Fitness Postcards

What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)

Data-Driven Marketing Gets Dramatics Results

Data-Driven Marketing Gets Dramatics Results

Everyman Theatre company incorporated data-driven strategies to optimize its direct mail marketing. Total ROI after one campaign? 552%.

Postal Board Shelves 5-Day Delivery

Postal Board Shelves 5-Day Delivery

Bulk mailers can now feel free to set their summer and fall delivery schedules, but worries fester over a looming rate increase.