USPS certifies Melissa Data with NCOALink

Data quality solutions provider Melissa Data is now licensed as an NCOALink Full Service Provider by the U.S. Postal Service.

USPS's NCOALink identifies customers who have moved, improving mail deliverability and reducing the costs and time required to forward mail. NCOALink fulfills the Move Update requirement for First-Class Mail automation and presort discounts. The Move Update requirement also will become mandatory to receive automation and presort discounts for Standard Mail in 2008. The USPS estimates that approximately 18- to 20-percent of households and businesses in America move each year. Businesses can save thousands of dollars on wasted, undeliverable mail by using NCOALink to find relocated individuals, families, and businesses.

As one of only a handful of full service providers, Rancho Santa Margarita, CA-based Melissa Data can update third-party mailing lists and customer files against the full 48-month change-of-address file containing more than 160 million change-of-address records, as opposed to the 18-month file provided to Limited Service Provider licensees.

In addition to offering full 48-month NCOALink processing, it is the first provider to offer a 24-month processing service for the price of their 18-month service - with very low minimums so customers can affordably update small files.

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

Delivered: Fitness Postcards

Delivered: Fitness Postcards

What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)

Data-Driven Marketing Gets Dramatics Results

Data-Driven Marketing Gets Dramatics Results

Everyman Theatre company incorporated data-driven strategies to optimize its direct mail marketing. Total ROI after one campaign? 552%.

Postal Board Shelves 5-Day Delivery

Postal Board Shelves 5-Day Delivery

Bulk mailers can now feel free to set their summer and fall delivery schedules, but worries fester over a looming rate increase.