USPS Certifies MBS as NCOALink Provider

Share this article:
MBS, Central Islip, NY, a provider of data processing solutions for the direct marketing industry, said yesterday that it has been certified by the U.S. Postal Service as a full service provider of NCOALink. MBS' NCOALink offering is called SmartMove.


Starting Oct. 1, NCOALink will replace the National Change of Address and FASTforward mailing list correction products. The NCOA and FASTforward products let mailers comply with the USPS' Move Update requirement to qualify for First-Class mail automation and presort discounts.


NCOALink will release address information in a format that's a mathematical, 11-digit representation of the new address. The USPS has said this will provide licensees access to sensitive address data in a more convenient and secure format, while reducing USPS oversight. The USPS also said NCOALink will let it expand its distribution, which will improve address quality and reduce the amount of undeliverable-as-addressed mail.


The week of Sept. 20 will be the last time NCOA data is provided to licensees, and Sept. 30 will be the final date for the use of current NCOA data.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Mail

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

Delivered: Coupon Mailers

Delivered: Coupon Mailers

What's in our mailbox this month: Coupons. See which ones are good deals—and which ones you shouldn't deal with.

Melissa Goes to Canada

Melissa Goes to Canada

Melissa Data adds Canadian change of address processing to its cloud-based NCOA service.

Delivered: University of Chicago Mailers

Delivered: University of Chicago Mailers

What's in our mailbox this month: University of Chicago mailers. See which ones make the grade—and which ones, not so much.