USPS Certifies MBS as NCOALink Provider

Share this article:
MBS, Central Islip, NY, a provider of data processing solutions for the direct marketing industry, said yesterday that it has been certified by the U.S. Postal Service as a full service provider of NCOALink. MBS' NCOALink offering is called SmartMove.


Starting Oct. 1, NCOALink will replace the National Change of Address and FASTforward mailing list correction products. The NCOA and FASTforward products let mailers comply with the USPS' Move Update requirement to qualify for First-Class mail automation and presort discounts.


NCOALink will release address information in a format that's a mathematical, 11-digit representation of the new address. The USPS has said this will provide licensees access to sensitive address data in a more convenient and secure format, while reducing USPS oversight. The USPS also said NCOALink will let it expand its distribution, which will improve address quality and reduce the amount of undeliverable-as-addressed mail.


The week of Sept. 20 will be the last time NCOA data is provided to licensees, and Sept. 30 will be the final date for the use of current NCOA data.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Mail

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

Delivered: Birthday Deals Mailers

Delivered: Birthday Deals Mailers

What's in our mailbox this month: Birthday Deals. See which ones are good deals—and which ones you shouldn't deal with.

USPS Commissions Brain Research on Direct Mail

USPS Commissions Brain Research on Direct Mail

The Office of the Inspector General seeks neuroscientists to investigate human responses to digital and physical media.

Direct Mail Remains Impactful

Direct Mail Remains Impactful

Even in this prolific digital age, direct mail proves to be a strong tool for marketers. Standard mail volume is growing at 3% and marketers will spend $45 billion on ...