Users Rank Internet as Top Information Source, Survey Says

Share this article:
The Internet, once perceived as a source of entertainment and electronic commerce, is now considered a reliable source of information.


According to a UCLA survey released yesterday, users claimed the Internet was a more important source of information than either television or radio, and also gave the Internet a high rating in credibility.


Two-thirds of the survey respondents who use the Internet called it an "important" or "extremely important" source of information, while 53 percent ranked television and 47 percent considered radio at the same level of importance.


Those who do not use the Internet viewed the Internet as less important, with 26 percent placing it in the "important" or "extremely important" category, the report said.
Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.