User-generated Content

UGC Helps Shoppers Picture Life With Sony Electronics

UGC Helps Shoppers Picture Life With Sony Electronics

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The electronics retailer relies on customers' social posts and photos to drive engagement and conversion.

Fan Engagement Drives ASU's Game- Winning Strategy

Fan Engagement Drives ASU's Game- Winning Strategy

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Arizona State University scores fan engagement through user-generated content.

SodaStream Pours on the User-Generated Content

SodaStream Pours on the User-Generated Content

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The at-home soda maker turns to user-generated ads to help make its products part of consumers' everyday reality.

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