The running shoe brand launches "The Run It, FEEL It, Spell It Challenge" to get consumers to share how they feel about running through social.
The nail polish brand's interactive media and advertising director reveals her secrets for leveraging authentic, personal social media moments.
The electronics retailer relies on customers' social posts and photos to drive engagement and conversion.
Arizona State University scores fan engagement through user-generated content.
The at-home soda maker turns to user-generated ads to help make its products part of consumers' everyday reality.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...