User Reviews

It's hard to keep up with all of Google's product announcements, but one that caught my eye this week was its release of "Hotpot."

Mike Tran, web technology specialist for Sierra Trading Post, discusses how the retailer worked with PowerReviews to answer questions, while increasing sales conversions and clickthroughs

Tomato-grower Desert Glory and Radio Disney launched a Web-based campaign on April 18 to promote the NatureSweet Tomatoes line and the media brand's "Next Big Thing: Making It Big" competition. Created by Alcone Marketing, the push targets children, tweens and families.

Customer reviews and other forms of word of mouth make great fodder for e-mail campaigns. When measured against identical campaigns that don't include word of mouth, they generally drive higher click-through rates and sales. Two key benefits of e-mail and user-generated content include driving community participation and using trusted words of customers to market products.