User Reviews

Google challenges Yelp with 'Hotpot'

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It's hard to keep up with all of Google's product announcements, but one that caught my eye this week was its release of "Hotpot."

Nailed It: DMNews talks to Mike Tran, Sierra Trading Post

Nailed It: DMNews talks to Mike Tran, Sierra Trading Post

Mike Tran, web technology specialist for Sierra Trading Post, discusses how the retailer worked with PowerReviews to answer questions, while increasing sales conversions and clickthroughs

NatureSweet Tomatoes, Radio Disney promote talent competition

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Tomato-grower Desert Glory and Radio Disney launched a Web-based campaign on April 18 to promote the NatureSweet Tomatoes line and the media brand's "Next Big Thing: Making It Big" competition. Created by Alcone Marketing, the push targets children, tweens and families.

How word-of-mouth fuels e-mail campaigns

Customer reviews and other forms of word of mouth make great fodder for e-mail campaigns. When measured against identical campaigns that don't include word of mouth, they generally drive higher click-through rates and sales. Two key benefits of e-mail and user-generated content include driving community participation and using trusted words of customers to market products.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.