It's hard to keep up with all of Google's product announcements, but one that caught my eye this week was its release of "Hotpot."
Mike Tran, web technology specialist for Sierra Trading Post, discusses how the retailer worked with PowerReviews to answer questions, while increasing sales conversions and clickthroughs
Tomato-grower Desert Glory and Radio Disney launched a Web-based campaign on April 18 to promote the NatureSweet Tomatoes line and the media brand's "Next Big Thing: Making It Big" competition. Created by Alcone Marketing, the push targets children, tweens and families.
Customer reviews and other forms of word of mouth make great fodder for e-mail campaigns. When measured against identical campaigns that don't include word of mouth, they generally drive higher click-through rates and sales. Two key benefits of e-mail and user-generated content include driving community participation and using trusted words of customers to market products.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Hundreds of demographics and psychographics for 20,000 national and international categories. Unlimited use ...