How marketers may benefit from their emails being sent to a "promotions" folder.
As consumers, we all dream of making purchases as easily as possible. That's why the increasing ease of mobile payments is so exciting. Who wouldn't welcome the prospect of using that magic glowing square already surgically grafted to your dominant hand to easily transfer funds and get items in return?
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...