How marketers may benefit from their emails being sent to a "promotions" folder.
As consumers, we all dream of making purchases as easily as possible. That's why the increasing ease of mobile payments is so exciting. Who wouldn't welcome the prospect of using that magic glowing square already surgically grafted to your dominant hand to easily transfer funds and get items in return?
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A growing number of marketers are making digital marketing a top-shelf priority.
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Sales attribution is imperative for a company and its growth.