User Generated Content

C&A Global Pictures a UGC-Driven Strategy for Polaroid

C&A Global Pictures a UGC-Driven Strategy for Polaroid

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The licensee launches Polaroid's first branded e-commerce site and incorporates user-generated content throughout the brand's channels

The Monday Stack: Happy July 4th

The Monday Stack: Happy July 4th

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Our weekly column about marketing tech and ops

Clearing Social Content for Publishers and Brands

Clearing Social Content for Publishers and Brands

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Storyful's live-newsroom-plus-data approach goes from clearing hard news stories for publishers to clearing social content for brands

Temptu Harnesses the Beauty of UGC

Temptu Harnesses the Beauty of UGC

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User generated content can do much more than augment a brand's content marketing

Bridging the Creative Gap

Bridging the Creative Gap

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There's no one solution to creating quality content at scale, but there are plenty of ideas about how to approach the challenge

Clarifying the Vague Rules of User-Generated Content

Clarifying the Vague Rules of User-Generated Content

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There's a growing debate on who owns UGC, who controls it, and how to use it in word-of-mouth marketing.

Goldfish Rides the Wave of Excitement for #SB50 Snacking

Goldfish Rides the Wave of Excitement for #SB50 Snacking

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The cheese crackers brand scored big before, during, and after Super Bowl Sunday with influencer marketing.

 Ricola Taps Into Genuine Customer Stories to Boost Sales

Ricola Taps Into Genuine Customer Stories to Boost Sales

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Marketers for the cough drop maker say that millennials' passion for wellness is the remedy for the brand's storytelling challenges.

Online Reviews Score High Marks From Women

Online Reviews Score High Marks From Women

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A recent study finds that 92% of women say online reviews are very or extremely important.

10 Stats That Show Why User-Generated Content Works

10 Stats That Show Why User-Generated Content Works

A number of marketers have yet to consider UGC in their strategies, but these statistics may change all of that.

Consumers Make the Best Marketers

Consumers Make the Best Marketers

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Marketers for the upcoming Peanuts movie realize moviegoers are the ones who create the most effective—and fun—marketing campaigns.

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