User Generated Content
The licensee launches Polaroid's first branded e-commerce site and incorporates user-generated content throughout the brand's channels
Our weekly column about marketing tech and ops
Storyful's live-newsroom-plus-data approach goes from clearing hard news stories for publishers to clearing social content for brands
User generated content can do much more than augment a brand's content marketing
There's no one solution to creating quality content at scale, but there are plenty of ideas about how to approach the challenge
There's a growing debate on who owns UGC, who controls it, and how to use it in word-of-mouth marketing.
The cheese crackers brand scored big before, during, and after Super Bowl Sunday with influencer marketing.
Marketers for the cough drop maker say that millennials' passion for wellness is the remedy for the brand's storytelling challenges.
A recent study finds that 92% of women say online reviews are very or extremely important.
A number of marketers have yet to consider UGC in their strategies, but these statistics may change all of that.
Marketers for the upcoming Peanuts movie realize moviegoers are the ones who create the most effective—and fun—marketing campaigns.
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