The social network admits to a drop in teen usage during earnings call.
Enterprise crowdsourcing unlocks value of online content for marketers.
Three keys to realizing value from social media marketing initiatives.
Twitter will join Facebook and Google in offering brand pages that allow advertisers to get more of a handle on the content their followers see and how that content is displayed in an effort to broaden the microblogging site's appeal, the company said Dec. 8.
It's hard to keep up with all of Google's product announcements, but one that caught my eye this week was its release of "Hotpot."
Aflac launched its first user-generated video contest, called the "10 Second Challenge," on March 18. The competition encourages consumers to submit 10-second videos of themselves explaining exactly what Aflac does for policy holders.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.