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News Byte: Not Your Daughter's Facebook?

News Byte: Not Your Daughter's Facebook?

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The social network admits to a drop in teen usage during earnings call.

Don't Get Lost in Translation

Don't Get Lost in Translation

Enterprise crowdsourcing unlocks value of online content for marketers.

The Business Side of Social Marketing

The Business Side of Social Marketing

Three keys to realizing value from social media marketing initiatives.

Twitter to offer brand pages

Twitter to offer brand pages

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Twitter will join Facebook and Google in offering brand pages that allow advertisers to get more of a handle on the content their followers see and how that content is displayed in an effort to broaden the microblogging site's appeal, the company said Dec. 8.

Google challenges Yelp with 'Hotpot'

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It's hard to keep up with all of Google's product announcements, but one that caught my eye this week was its release of "Hotpot."

Aflac launches user-generated video contest

Aflac launches user-generated video contest

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Aflac launched its first user-generated video contest, called the "10 Second Challenge," on March 18. The competition encourages consumers to submit 10-second videos of themselves explaining exactly what Aflac does for policy holders.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.