user content

User Content Reigns In "Straight Outta Compton" Campaign

User Content Reigns In "Straight Outta Compton" Campaign

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Marketers unleashed the trifecta of influencer marketing, user generated content, and viral marketing to promote the smash biopic.

News Byte: Not Your Daughter's Facebook?

News Byte: Not Your Daughter's Facebook?

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The social network admits to a drop in teen usage during earnings call.

Don't Get Lost in Translation

Don't Get Lost in Translation

Enterprise crowdsourcing unlocks value of online content for marketers.

The Business Side of Social Marketing

The Business Side of Social Marketing

Three keys to realizing value from social media marketing initiatives.

Twitter to offer brand pages

Twitter to offer brand pages

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Twitter will join Facebook and Google in offering brand pages that allow advertisers to get more of a handle on the content their followers see and how that content is displayed in an effort to broaden the microblogging site's appeal, the company said Dec. 8.

Google challenges Yelp with 'Hotpot'

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It's hard to keep up with all of Google's product announcements, but one that caught my eye this week was its release of "Hotpot."

Aflac launches user-generated video contest

Aflac launches user-generated video contest

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Aflac launched its first user-generated video contest, called the "10 Second Challenge," on March 18. The competition encourages consumers to submit 10-second videos of themselves explaining exactly what Aflac does for policy holders.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...