Date: Thursday, October 22
Time: 1:00 p.m. ET/10:00 a.m. PT
CLICK HERE to register for this complimentary webcast.
The same marketing strategies that are successful with your prospects and customers can reduce employee benefits costs and improve policy adoption, particularly when it comes to healthcare. Benefits administrators and self-insured providers can apply target marketing strategies to generate behavioral responses that can improve employee use of healthcare benefits. Audience segmentation and relevant messages can be used to curb program members' costly habits, such as skipping preventive screenings, using emergency rooms for primary care instead of primary care physicians, or not taking advantage of generic prescriptions.
This webcast will shed light on basic practices that marketers and benefits administrators can use to shift behavior. You will learn:
- Ways to segment health groups without using sensitive personal health records
- How to target your message in a way that is engaging and informative
- Takeaways from several case studies and real-life examples
- How to get the behavior responses you want from your target audience
Featured speakers
Andy Roussel, director, critical communications solutions, Pitney Bowes Management Services
Paul Erickson, VP, strategic growth, Digital Cement
Moderator
Frank Washkuch, news editor, DMNews
Sponsored by
