USAtoday.com Names MySimon Exclusive Shopping Services Provider
USAtoday.com will link to mySimon, which will provide price comparisons as well as merchant information, product price histories and personalized e-mail alerts.
In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.
The snacks brand found a healthy way to navigate today's world of digital marketing saturation.
It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.