USAtoday.com Names MySimon Exclusive Shopping Services Provider
USAtoday.com will link to mySimon, which will provide price comparisons as well as merchant information, product price histories and personalized e-mail alerts.
Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.
It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.
CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.