USAtoday.com Names MySimon Exclusive Shopping Services Provider
USAtoday.com will link to mySimon, which will provide price comparisons as well as merchant information, product price histories and personalized e-mail alerts.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.