USAtoday.com Names MySimon Exclusive Shopping Services Provider
USAtoday.com will link to mySimon, which will provide price comparisons as well as merchant information, product price histories and personalized e-mail alerts.
Currently pegged at $3.2 billion, it will top $7 billion in 2017, predicts an eMarketer study.
Bread-and-butter spot ads are declining by 3%, but the medium's other-channel revenue shows life.
The Colombian pop superstar bests Darth Vader to claim "Most Shared Video Ad Ever" honors, says Unruly's Top 20 Most Shared Ads of 2014 list.