USAData.com, Acxiom In List-Access Pact

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USAData.com, the New York-based provider of information-access applications yesterday said it entered a five-year alliance with database services giant Acxiom Corp., Little Rock, AR, that will allow USAData.com to develop Internet applications linking marketing professionals to the Acxiom Data Network. USAData.com will be the first real-time, pay-as-you-go link to Acxiom's InfoBase consumer and business lists, which contain data on more than 90 million households, 150 million individuals and 12 million businesses.


USAData also is creating client-specific portals for large corporations, associations and other groups to give sales forces, agents and brokers access to Acxiom lists through USAData.com.


Users will be able to overlay the lists they generate from the system with lifestyle research from USAData.com's LifeStyle Connect analysis system.
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