USAdata Opens Direct Mail Portal for Westfield Group

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Marketing services company USAdata said yesterday that it launched an online service for the Westfield Group that lets Westfield agents prospect for new customers and execute direct mail campaigns.


Based in Westfield Center, OH, the Westfield Group provides property and casualty insurance through independent insurance agencies in 16 states.


The service, called Consumer Connect, is a direct mail portal powered by USAdata. It was added to Westfield's corporate Web site at www.westfieldgrp.com and can be accessed by more than 1,700 of the company's agents.


Agents can select targeted consumer mailing lists based on geographic area and consumer demographics; customize company-approved letters and self-mailers; and execute an entire direct mail campaign in minutes. USAdata coordinates prospect list generation, printing and mailing so direct mail pieces are delivered to the target lists in a few days.


If a Westfield agent is prospecting to new customers, Consumer Connect will generate real-time mailing lists from Acxiom Corp.'s Acxiom Data Network. Consumer Connect then will use Acxiom's AbiliTec data integration software to compare the prospecting lists to existing customers and remove existing customers from prospecting lists, for improved customer relationship management.


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