USAData Debuts Mortgage Portal

Share this article:
Marketing services provider USAData yesterday unveiled the New Century Direct Mail Portal, a prospecting service for New Century Mortgage Corp.


The portal allows New Century Mortgage's brokers to generate prospect lists and customize direct mail pieces. New Century Mortgage is a subsidiary of New Century Financial Corp., New York.


"We worked with the corporate side to create the portal to help educate its over 20,000 individual brokers nationwide on doing direct mail and the benefits of direct mail," said Paula Greenberg, marketing coordinator at USAData, New York. "We set the portal up so it has the look and feel of their site."


New Century Mortgage brokers will use the portal to target prospects for the firm's mortgage, home equity and refinancing products.


In addition to the mortgage industry, USAData has set up direct mail portals for other types of businesses, Greenberg said.


"We target several industries -- mortgage, insurance, franchise -- anywhere there is a decentralized sales system where corporate wants to oversee or help out the sales staff with their marketing efforts," she added.


Each site is custom-made for the client.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.