USAA launches e-commerce loyalty program

Share this article:

USAA, a provider of financial services to current and former members of the US Armed Forces and their families, has launched an online loyalty program called USAA MemberShop.

 

The program, created with loyalty shopping solutions provider Mall Networks, enables consumers to earn between 1% and 20% of their cash back or points on each dollar spent online with nearly 500 brand-name merchants. Those merchants include Barnes & Noble, Best Buy, Home Depot, JCPenneyOverstock.com and Staples.

 

MemberShop is available to all of USAA's 7.2 million members by logging in at www.usaa.com/membershop. MemberShop users can browse and search for more than 15 million items by retailer name, type of item or model number at the site

 

James Reed, director of product management at USAA Alliance Services, said that members do not necessarily need to use their USAA Federal Savings Bank debit or credit cards to make purchases. However, Reed said those who do will receive a greater percentage of points or cash back.

 

“In today's economy, we want to help members get better values and save money by allowing them to continue buying the name brands they've always bought,” he said. “This program makes that more economically feasible.”

 

He continued that the increasing proliferation of e-commerce made it a good time to launch the program.

 

The organization is promoting the program on its homepage, through inserts in credit and debit card statements, in e-mails and newsletters to members, and in USAA's magazines, which are published quarterly.

Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

AmEx Veteran Takes COO Role at Acxiom

AmEx Veteran Takes COO Role at Acxiom

Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.

Red Roof Inn Turns Weather Woes Into Major Sales

Red Roof Inn Turns Weather Woes Into Major ...

The hotel chain woos stranded airline passengers with deals based on flight cancellations.

Signal Wants to Help CMOs Put Vendors to the Test

Signal Wants to Help CMOs Put Vendors to ...

The company claims its new Signal Tag can quintuple the number of A/B vendor tests marketers can do each year.