USA Today Picks Salesforce.com

Share this article:
USA Today, a division of Gannett Co. Inc., has chosen salesforce.com for its global customer relationship management needs, the online CRM provider said yesterday.


Salesforce.com, San Francisco, builds and delivers enterprise applications as scalable online services. It provides integrated online sales force automation, customer service and support and marketing automation applications to help companies meet the challenges of global customer communication.


USA Today, Arlington, VA, has used salesforce.com at its headquarters and international offices to facilitate instant sharing of account information between worldwide account teams and management. USA Today began a pilot project in April, rolling out the salesforce.com CRM service to its internal sales force in Virginia.


USA Today is the nation's largest-selling daily newspaper, with a circulation of about 2.3 million. It is available in 60 countries.


Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the ...

Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.