USA Today Goes Wireless

Share this article:
USAToday.com, a leading national newspaper Web site, yesterday signed a deal with AT&T Wireless Services to provide news content for the wireless service provider's AT&T Digital PocketNet service. The deal represents the newspaper's first step into the wireless arena.


Through the agreement, AT&T customers will be able to access USA Today's news content on their wireless devices free of charge.


The agreement will enable USA Today to access AT&T's roughly 12.5 million wireless customers globally.


USAToday.com serves approximately 14 million unique visitors per month with news about current events, weather, finance, sports and technology.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.