USA Networks, Turner Sports Interactive Form E-Commerce Partnership

Share this article:
USA Networks Inc. and Turner Sports Interactive have formed an e-commerce partnership between USAi's Electronic Commerce Solutions and Turner Sports Interactive, the companies said yesterday.


Under terms of the agreement, ECS will create and manage the operations of NASCAR's new online store at NASCAR.com, which is scheduled to relaunch this month. Turner Sports Interactive is the producer of NASCAR.com.


ECS will provide integrated marketing, database-driven offers, catalog development and promotions, all geared toward driving traffic to NASCAR.com. ECS will work exclusively with Styleclick, the USAi majority-owned e-commerce enabler, to build, design and merchandise the new NASCAR online store. NASCAR.com and the NASCAR store are relaunching under the direction of Turner Sports Interactive.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Oracle Data Cloud Floats Into View

Oracle Data Cloud Floats Into View

It merges its BlueKai capabilities with other assets to introduce Oracle Data as a Service for marketing and social.

AmEx Veteran Takes COO Role at Acxiom

AmEx Veteran Takes COO Role at Acxiom

Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.

Red Roof Inn Turns Weather Woes Into Major Sales

Red Roof Inn Turns Weather Woes Into Major ...

The hotel chain woos stranded airline passengers with deals based on flight cancellations.