USA Network, NFL Sign Multichannel Marketing Agreement

Share this article:
The National Football League and USA Network's Electronic Commerce & Services unit yesterday said they signed a three-year integrated multichannel commerce and marketing agreement.


As the NFL's exclusive television shopping network, the Home Shopping Network will develop an online and offline marketplace.


The deal includes live remote programming from NFL Ventures, integrated media support and local event promotional tie-ins scheduled around NFL games.


The USA Network unit's Short Shopping service will produce contextual commerce programs and specials for NFL programming and will develop a football fan database for use in e-commerce marketing activities.


This season, the Home Shopping Network will begin broadcasting a live one-hour show called "NFL Shop," preceding Monday Night Football. The show will feature exclusive, officially licensed merchandise and NFL player guest appearances.
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.