USA Chicago Merges with BTB Agency

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USA Chicago will fold its operations into Slack Barshinger, Chicago, a business-to-business marketing communication agency, the company said Friday.


The merged operation will have a full-time staff of 50 professionals serving 30 clients with annual capitalized billings of nearly $50 million, according to USA Chicago, a marketing and communications agency specializing in interactive marketing and technology.


In addition to adding clients such as PackExpo and Bosch to the Slack Barshinger client roster, USA Chicago will bring added knowledge in electronic customer relationship management systems, virtual private networks, marketing research applications and access to a network of international BTB agencies throughout Europe.


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