USA Chicago Merges with BTB Agency

Share this article:
USA Chicago will fold its operations into Slack Barshinger, Chicago, a business-to-business marketing communication agency, the company said Friday.


The merged operation will have a full-time staff of 50 professionals serving 30 clients with annual capitalized billings of nearly $50 million, according to USA Chicago, a marketing and communications agency specializing in interactive marketing and technology.


In addition to adding clients such as PackExpo and Bosch to the Slack Barshinger client roster, USA Chicago will bring added knowledge in electronic customer relationship management systems, virtual private networks, marketing research applications and access to a network of international BTB agencies throughout Europe.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US