US Postal Service could consider truck-side advertising

The US Postal Service floated a trial balloon this week about possibly selling advertising space on the sides of its trucks. Yet the USPS' Inspector General's Office acknowledged a number of potential roadblocks in a blog post on the issue.

“The Postal Accountability and Enhancement Act does not permit the Postal Service to undertake new nonpostal products,” reads the blog post. “Would selling advertising on Postal Service property violate the law? And how would selling advertising space affect the Postal Service's brand?”

The USPS is trying to dig out from a 2009 fiscal year that saw it incur a $3.8 billion net loss.

You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.


Featured Listings

ASL Marketing

ASL Marketing

As the leading source for direct marketing youth data, ASL Marketing connects your ...