U.S. Plastic Lumber Sparks Fuse

Share this article:
Fuse Integrated Marketing Inc., Newburyport, MA, has announced its agreement to begin handling all integrated marketing and public relations activities for U.S. Plastic Lumber Ltd., Boca Raton, FL, the largest U.S. manufacturer of plastic lumber in North America.


Matt Bowen, president of Fuse, a full-service strategic marketing and communications firm, said his new environmentally progressive client is looking to grow its wholesale distributor and direct-to-consumer business. "This is an interesting company with an interesting product ... it's basically a whole new industry" he said.


"At first we're going to focus on the building products industry. We'll probably start with a direct mailing of 75,000 to 100,000 pieces."


Bowen, who has a background in the plastics and coatings industry, said Fuse is still designing a complete integrated marketing plan for the company that will include direct mail, database management, collateral materials and all trade show management and planning.


U.S. Plastic Lumber is a $50 million company that provides alternative building materials in the United States to suppliers and retailers as well as consumers. It manufactures its plastic lumber product from 100 percent recycled, post-consumer high-density polyethylene. One of its primary products is an outdoor home-decking system.


The company has been in business since 1994. It went public last June.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.