U.S. Online Hispanics Outnumber Global Spanish-Speaking Net Users

Share this article:
The U.S. Hispanic online population, which is one-third of the total Hispanic headcount countrywide, is 11 percent larger than the online population of Spain, according to Internet behavioral measurement firm comScore Networks.


U.S. online Hispanics are also 4 percent larger than the total online population of Mexico, Argentina and Columbia combined.


According to comScore, there are 12.39 million active users among U.S. Hispanic populations at home, work and university locations of users over two years.


By contrast, Spain has 11.14 million Internet users, Mexico 7.17 million, Argentina 3.21 million and Colombia 1.58 million.


The data were based on a comScore Media Metric panel of more than 50,000 Hispanic Internet users.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.