U.S. Bank Picks SAS

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U.S. Bank, a division of U.S. Bancorp, the nation's eighth-largest financial holding company, selected SAS Marketing Automation and SAS Interaction Management to enhance its customer relationship management processes, SAS, a business intelligence software and services firm, said yesterday.

According to SAS, Cary, NC, these two solutions from its customer intelligence suite will help U.S. Bank better understand the needs of its customers and strengthen the ability of its marketing programs to retain and expand its customer base.

SAS Marketing Automation will help target customers for cross-sell and upgrade opportunities. This will produce increased revenue from existing customers, greater relevancy and improved customer loyalty, SAS said.

SAS Interaction Management will let U.S. Bank track and respond to customers with a consistent message across all touch points, including call centers, branch sales and service personnel, direct marketing and the Web -- personalizing inbound and outbound interactions at every opportunity. U.S. Bank will be able to view each customer's behavior over time and act on changes immediately.

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