US Airways adds to miles program

Share this article:

US Airways is beefing up its loyalty program by partnering with TrackItBack, a lost and found recovery service.

Through the new partnership, members of US Airways' Dividend Miles frequent flyer program can earn miles when they purchase TrackItBack ID tags. In a special offer for the program's launch, Dividend Miles members can earn 25 miles per dollar spent on TrackItBack tags. After September 30, the offer drops to 20 miles per $1.

“It's a really great fit because a number of our Dividend Miles members are business travelers, and TrackItBack is really useful for them,” said Valerie Wunder, spokesperson for US Airways. “If they are at a conference and leave their BlackBerry in the hotel lobby, they can get it back.”

Wunder clarified, however, that the program was designed for all travelers. The US Airways microsite on TrackItBack.com lists packages for “road warriors,” couples and families, as well as business travelers.

TrackItBack works by placing an ID tag with a Web site and phone number on travel items like laptops, cell phones and luggage. People who find lost items are guaranteed a reward and receive assistance in sending the item back to its owner.

“Anything that helps our Dividend Miles members earn more miles that also helps them keep track of items is a win-win; it makes traveling easier and [members] are able to go more places with more miles,” Wunder concluded
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.